My study blog

Hello! Here we are, starting another blog post. This one is a bit different though, it's going to be the last one! That is why I decided to put some extra effort on the looks of this, I know I haven't been very good doing that, maybe it's because I don't see myself as a blogger-type. Anyways, let's start with the studies! So,...

Hello! It is once again time for some studying for our next PBL session. This time about Social Media Marketing (SMM). Last week we had a look at a case about Facebook Live, a similar service as Periscope is, you can live-stream video wherever you are. For this we got three learning objectives: 1. What are the most interesting social media platforms? 2....

Hellohello again! This time I'll be studying about message and communication plans/campaigns. Last time I was unfortunately not able to attend class due to illness but tomorrow I'll participate as the discussion leader. As usual I'll go through the learning objectives one by one, let's start with the first learning objective: What are communication planning processes? First off: Communication is a way of...

Hello hello! It's yet again time to do some studies for the class, unfortunately I can't attend it because I'm ill. Last time we talked about brand strategy in class. This lead to having brand strategy as the actual problem of our case, and two learning objectives as follows: 1. What are the brand strategy processes behind strong brands? Explain by example. 2....

Hellohello again! It's time for another set of PBL research. This time about How a brand can be transformed in order to maximize profits! First, let's start with LO1, What is brand image/brand identity? Brand identity is something that a corporation creates itself. It's the firms on identity of how it wants to be seen by potential customers and most importantly it's a...

Yello again! This time we'll discuss about integrated marketing communication, what it is and why Your company should do it. I will also give and example of a campaign going on at my current workplace! At the last PBL session we came up with three learning objectives as following: 1. What is IMC? And why to do it? 2. What are the elements...

Hello! Unfortunately, I was due to some oversleeping not able to participate in our opening trigger last Friday. However, I had a look at the video provided and what problem and learning objects the rest of the team was able to find during that class! Now I'll give my own contribution by doing some research for these objectives. Here's what I found out:...