My study blog

Hellohello again! This time I'll be studying about message and communication plans/campaigns. Last time I was unfortunately not able to attend class due to illness but tomorrow I'll participate as the discussion leader. As usual I'll go through the learning objectives one by one, let's start with the first learning objective: What are communication planning processes? First off: Communication is a way of...

Hello hello! It's yet again time to do some studies for the class, unfortunately I can't attend it because I'm ill. Last time we talked about brand strategy in class. This lead to having brand strategy as the actual problem of our case, and two learning objectives as follows: 1. What are the brand strategy processes behind strong brands? Explain by example. 2....

Hellohello again! It's time for another set of PBL research. This time about How a brand can be transformed in order to maximize profits! First, let's start with LO1, What is brand image/brand identity? Brand identity is something that a corporation creates itself. It's the firms on identity of how it wants to be seen by potential customers and most importantly it's a...

Yello again! This time we'll discuss about integrated marketing communication, what it is and why Your company should do it. I will also give and example of a campaign going on at my current workplace! At the last PBL session we came up with three learning objectives as following: 1. What is IMC? And why to do it? 2. What are the elements...